Whoever thought that one could learn all about bra types and sizes by associating them to musical notes? Well, LaSenza's latest initiative certainly proves that it's possible!
Let me introduce myself first: My name is Alexia Francesca Grech, but unless you happen to be my mother upon finding out something bad I did or rather something I omitted to do, please, feel free to call me Lexie. I come from the splendid, sunny island of Malta, strategically situated just below Italy and above Libya. 400,000 people inhabit this land, and unless you count our sea territory (which would take you all the way to Greece), then you can literally cross the island from north to south in approximately 45 minutes by car.
So there you have it, I'm the only Malteser amongst a vast flock of nationalities making up the business student community at University of Bedfordshire.
I am positive you'll get to know more about me than you'd ever imagined, or wanted to as it may be, as this blog space grows, therefore enough with the self-centred stuff and on with lingerie talk. So, amidst all the final ongoing preparation to hand-in our assignments before the festive break, I had an interesting chat with a fellow friend of mine, who stumbled upon LaSenza's newly launched Christmas creation. They chose 7 gorgeous women of different shapes, representing bra cup sizes from A to G (which is what their product range usually offers) and got them to sing the musical note their bra represents.
LaSenza created a stand alone website for this, to which I'll share the link at the end, or else I'm sure you'll get stuck on it and fail to read my lovely blog till the end (What a cheek!). What it does, is mainly promote a video introducing the women and their first song "Deck the halls" which is interpreted using solely the notes and expressed in a, how to put it diplomatically, let's say, climaxing way. This kind of initiative appeals to both women, who can view a variety of lingerie styles available in store, and men, who besides admiring the beautiful women, can get a better understanding of lingerie in general and above all, cup sizes.
But! There is more! After you listen to the actual initial song (which you can skip through after the first viewing), you can use your keyboard to make up your own tune and record it! I actually spent about 15 minutes upon discovery, playing "Doe a Deer"(yes, my musical knowledge is limited). With every note pressed, the name of the collection the girl is wearing appears and with it comes the option to purchase.
Time to Empty the Mug, however, as LaSenza have not been the pioneers to implement such an idea. In fact, this fun application already existed on another web address (link at the end) with sunburnt women saying 'AY' every time they're clicked on, forming a tune (not sure of the purpose though!).
Even after such a discovery, nonetheless, I believe LaSenza's execution of this is fantastic and even though they lose points on the originality bit, I do think they deserve a mug-full of very hot chocolate this Christmas!
Dead curious? If you have managed to wait and resist the temptation to Google it, you get extra brownie points! So go ahead and play along at http://cupsizechoir.com/ and if you still want to check out sunburnt ladies in bikinis here's the link: http://www.oooooouch.com/
Hope this has warmed up your day!
Lexie
