microsoft yahoo

microsoft yahoo



Microsoft Yahoo Search Deal: The Most Important Facts (And Some Opinion),

Now that the search deal struck between Microsoft and Yahoo has been officially confirmed by both companies, by means of a press release and a website dubbed let’s take a step back and analyze the most important tidbits from the announcement:

As expected, Microsoft will power Yahoo Search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ advertisers.

This will have major repercussions for the online advertising industry, where both Microsoft and Yahoo are strongholds and carry a lot of weight. Likely, it will take months if not years to align these important businesses. As Yahoo CEO Carol Bartz indicated in the press release, on the flip side advertisers and publishers would benefit significantly from a unified platform and the promise of scalability allround. I believe this is indeed the core of being able to compete with both companies’ dominant rival, Google.

Of course the companies didn’t spell out Google in the official announcements made this morning (except for a link on the Yahoo blog post), but which other company “dominates more than 70 percent of all search”? We actually thought it was more like 65%, but the reality is that this difference in statistics isn’t nearly as important as the obvious fact that Google controls the large majority of search market share on one hand and even more of the advertising dollars that flow into there on the other hand. Clearly, Microsoft desperately wants a piece of this cake, and it won’t settle for a small one.

Microsoft has shown it can compete in search by releasing Bing which by now clearly has claimed its stake as a quality search engine that people actually use and enjoy using to boot. It helps that it has boatloads of cash ready to market Bing aggressively, and you can make sure that they will, too. Furthermore, the companies claim the search deal and technology exchange can lead to more innovation in search, which I agree with wholeheartedly and encourage on multiple levels. If it effectively will eat away at Google’s core business by stealing significant market share organically remains to be seen, though.

One of the most apparent facts in the announcement that was not known beforehand by any blogs or news sites, is the longevity of the agreement: 10 years, which is like an eternity in the Internet space. Microsoft will acquire an exclusive 10 year license to Yahoo’s core search technologies, which is basically the same as saying it just gained unparalleled access to the blueprint of Yahoo Search, something that can only lead to improvement of its Bing search engine. That and the fact that Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites confirms the notion that Sunnyvale has indeed given up on search in a big way.

Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process. That means there’s now Google AdWords vs. Microsoft AdCenter and Google AdSense s. Microsoft PubCenter, and little else that matters in the search marketing arena. Take note, marketers.

Microsoft will pay traffic acquisition costs to Yahoo at an initial rate of 88% of search revenue generated on Yahoo’s owned and operated sites during the first 5 years of the agreement, and guarantee revenue per search in each country for the first 18 months following initial implementation in that country. This is huge, and it shows Redmond will continue to chase after the heart of Google, no matter how much money it takes. After those 18 month and 5 year periods, it’s unclear what will happen. Important to note is that Yahoo! will continue to syndicate its existing search affiliate partnerships.

Yahoo expects to fully implement the combined effort within 24 months following regulatory approval, which it hopes to gain early 2010. The company estimates - based on current levels of revenue and operating expenses - that the agreement will provide a benefit to annual GAAP operating income of approximately $500 million and capital expenditure savings of approximately $200 million. Yahoo! also estimates that this agreement will provide a benefit to annual operating cash flow of approximately $275 million, something it sorely needs and which shareholders will be very happy about if it checks out eventually.

Already, Yahoo and Microsoft are fencing off regulatory investigation and criticism, stating clearly that they will be limiting the data shared between the companies to the “minimum necessary to operate and improve the combined search platform”, and restrict the use of search data shared between the companies.

What do you think: is this a win-win agreement for both Microsoft and Yahoo? How about users? Should Google be worried? Will the deal be approved at all?

microsoft yahoo

microsoft yahoo



Microsoft Yahoo Search Deal: The Most Important Facts (And Some Opinion),

Now that the search deal struck between Microsoft and Yahoo has been officially confirmed by both companies, by means of a press release and a website dubbed let’s take a step back and analyze the most important tidbits from the announcement:

As expected, Microsoft will power Yahoo Search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ advertisers.

This will have major repercussions for the online advertising industry, where both Microsoft and Yahoo are strongholds and carry a lot of weight. Likely, it will take months if not years to align these important businesses. As Yahoo CEO Carol Bartz indicated in the press release, on the flip side advertisers and publishers would benefit significantly from a unified platform and the promise of scalability allround. I believe this is indeed the core of being able to compete with both companies’ dominant rival, Google.

Of course the companies didn’t spell out Google in the official announcements made this morning (except for a link on the Yahoo blog post), but which other company “dominates more than 70 percent of all search”? We actually thought it was more like 65%, but the reality is that this difference in statistics isn’t nearly as important as the obvious fact that Google controls the large majority of search market share on one hand and even more of the advertising dollars that flow into there on the other hand. Clearly, Microsoft desperately wants a piece of this cake, and it won’t settle for a small one.

Microsoft has shown it can compete in search by releasing Bing which by now clearly has claimed its stake as a quality search engine that people actually use and enjoy using to boot. It helps that it has boatloads of cash ready to market Bing aggressively, and you can make sure that they will, too. Furthermore, the companies claim the search deal and technology exchange can lead to more innovation in search, which I agree with wholeheartedly and encourage on multiple levels. If it effectively will eat away at Google’s core business by stealing significant market share organically remains to be seen, though.

One of the most apparent facts in the announcement that was not known beforehand by any blogs or news sites, is the longevity of the agreement: 10 years, which is like an eternity in the Internet space. Microsoft will acquire an exclusive 10 year license to Yahoo’s core search technologies, which is basically the same as saying it just gained unparalleled access to the blueprint of Yahoo Search, something that can only lead to improvement of its Bing search engine. That and the fact that Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites confirms the notion that Sunnyvale has indeed given up on search in a big way.

Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process. That means there’s now Google AdWords vs. Microsoft AdCenter and Google AdSense s. Microsoft PubCenter, and little else that matters in the search marketing arena. Take note, marketers.

Microsoft will pay traffic acquisition costs to Yahoo at an initial rate of 88% of search revenue generated on Yahoo’s owned and operated sites during the first 5 years of the agreement, and guarantee revenue per search in each country for the first 18 months following initial implementation in that country. This is huge, and it shows Redmond will continue to chase after the heart of Google, no matter how much money it takes. After those 18 month and 5 year periods, it’s unclear what will happen. Important to note is that Yahoo! will continue to syndicate its existing search affiliate partnerships.

Yahoo expects to fully implement the combined effort within 24 months following regulatory approval, which it hopes to gain early 2010. The company estimates - based on current levels of revenue and operating expenses - that the agreement will provide a benefit to annual GAAP operating income of approximately $500 million and capital expenditure savings of approximately $200 million. Yahoo! also estimates that this agreement will provide a benefit to annual operating cash flow of approximately $275 million, something it sorely needs and which shareholders will be very happy about if it checks out eventually.

Already, Yahoo and Microsoft are fencing off regulatory investigation and criticism, stating clearly that they will be limiting the data shared between the companies to the “minimum necessary to operate and improve the combined search platform”, and restrict the use of search data shared between the companies.

What do you think: is this a win-win agreement for both Microsoft and Yahoo? How about users? Should Google be worried? Will the deal be approved at all?

microsoft yahoo

microsoft yahoo



Microsoft Yahoo Search Deal: The Most Important Facts (And Some Opinion),

Now that the search deal struck between Microsoft and Yahoo has been officially confirmed by both companies, by means of a press release and a website dubbed let’s take a step back and analyze the most important tidbits from the announcement:

As expected, Microsoft will power Yahoo Search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ advertisers.

This will have major repercussions for the online advertising industry, where both Microsoft and Yahoo are strongholds and carry a lot of weight. Likely, it will take months if not years to align these important businesses. As Yahoo CEO Carol Bartz indicated in the press release, on the flip side advertisers and publishers would benefit significantly from a unified platform and the promise of scalability allround. I believe this is indeed the core of being able to compete with both companies’ dominant rival, Google.

Of course the companies didn’t spell out Google in the official announcements made this morning (except for a link on the Yahoo blog post), but which other company “dominates more than 70 percent of all search”? We actually thought it was more like 65%, but the reality is that this difference in statistics isn’t nearly as important as the obvious fact that Google controls the large majority of search market share on one hand and even more of the advertising dollars that flow into there on the other hand. Clearly, Microsoft desperately wants a piece of this cake, and it won’t settle for a small one.

Microsoft has shown it can compete in search by releasing Bing which by now clearly has claimed its stake as a quality search engine that people actually use and enjoy using to boot. It helps that it has boatloads of cash ready to market Bing aggressively, and you can make sure that they will, too. Furthermore, the companies claim the search deal and technology exchange can lead to more innovation in search, which I agree with wholeheartedly and encourage on multiple levels. If it effectively will eat away at Google’s core business by stealing significant market share organically remains to be seen, though.

One of the most apparent facts in the announcement that was not known beforehand by any blogs or news sites, is the longevity of the agreement: 10 years, which is like an eternity in the Internet space. Microsoft will acquire an exclusive 10 year license to Yahoo’s core search technologies, which is basically the same as saying it just gained unparalleled access to the blueprint of Yahoo Search, something that can only lead to improvement of its Bing search engine. That and the fact that Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites confirms the notion that Sunnyvale has indeed given up on search in a big way.

Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process. That means there’s now Google AdWords vs. Microsoft AdCenter and Google AdSense s. Microsoft PubCenter, and little else that matters in the search marketing arena. Take note, marketers.

Microsoft will pay traffic acquisition costs to Yahoo at an initial rate of 88% of search revenue generated on Yahoo’s owned and operated sites during the first 5 years of the agreement, and guarantee revenue per search in each country for the first 18 months following initial implementation in that country. This is huge, and it shows Redmond will continue to chase after the heart of Google, no matter how much money it takes. After those 18 month and 5 year periods, it’s unclear what will happen. Important to note is that Yahoo! will continue to syndicate its existing search affiliate partnerships.

Yahoo expects to fully implement the combined effort within 24 months following regulatory approval, which it hopes to gain early 2010. The company estimates - based on current levels of revenue and operating expenses - that the agreement will provide a benefit to annual GAAP operating income of approximately $500 million and capital expenditure savings of approximately $200 million. Yahoo! also estimates that this agreement will provide a benefit to annual operating cash flow of approximately $275 million, something it sorely needs and which shareholders will be very happy about if it checks out eventually.

Already, Yahoo and Microsoft are fencing off regulatory investigation and criticism, stating clearly that they will be limiting the data shared between the companies to the “minimum necessary to operate and improve the combined search platform”, and restrict the use of search data shared between the companies.

What do you think: is this a win-win agreement for both Microsoft and Yahoo? How about users? Should Google be worried? Will the deal be approved at all?

gayatri devi

gayatri devi




Stylish 'Queen Mother' of Indian politics dies,
NEW DELHI — One of the last queens of India, Maharani Gayatri Devi, who was feted as an international style icon and spent time in jail after she became a politician, died on Wednesday, her family doctor said.

Devi, who was 90, married the Maharaja of Jaipur in 1939, becoming a member of the royal family that effectively ruled the city of Jaipur and the surrounding area of Rajasthan state.

The family -- surrounded by hundreds of servants -- lived a lavish life revolving around hunting, polo, entertaining friends and summers spent in Europe.

After India's independence from Britain in 1947, the family retained its local influence and much of its wealth, and Devi became a successful politician winning a seat in parliament in 1962 and retaining it twice in elections.

A critic of the Nehru-Gandhi dynasty, she was jailed by prime minister Indira Gandhi for five months for violating tax laws in the 1970s, when India's former ruling families were finally stripped of many of their privileges.

Devi, who was famed as a horsewoman and as a fashion trend setter, died in Jaipur after a long illness, the Press Trust of India quoted her doctor as saying.

She was once among Vogue magazine's list of the world's 10 most beautiful women and counted Britain's Queen Elizabeth and former US first lady Jacqueline Kennedy among her friends.

Devi, who was dubbed "Queen Mother", was also well-known for promoting education among women and she founded a prestigious school in Jaipur named after her.

gayatri devi

gayatri devi




Stylish 'Queen Mother' of Indian politics dies,
NEW DELHI — One of the last queens of India, Maharani Gayatri Devi, who was feted as an international style icon and spent time in jail after she became a politician, died on Wednesday, her family doctor said.

Devi, who was 90, married the Maharaja of Jaipur in 1939, becoming a member of the royal family that effectively ruled the city of Jaipur and the surrounding area of Rajasthan state.

The family -- surrounded by hundreds of servants -- lived a lavish life revolving around hunting, polo, entertaining friends and summers spent in Europe.

After India's independence from Britain in 1947, the family retained its local influence and much of its wealth, and Devi became a successful politician winning a seat in parliament in 1962 and retaining it twice in elections.

A critic of the Nehru-Gandhi dynasty, she was jailed by prime minister Indira Gandhi for five months for violating tax laws in the 1970s, when India's former ruling families were finally stripped of many of their privileges.

Devi, who was famed as a horsewoman and as a fashion trend setter, died in Jaipur after a long illness, the Press Trust of India quoted her doctor as saying.

She was once among Vogue magazine's list of the world's 10 most beautiful women and counted Britain's Queen Elizabeth and former US first lady Jacqueline Kennedy among her friends.

Devi, who was dubbed "Queen Mother", was also well-known for promoting education among women and she founded a prestigious school in Jaipur named after her.

gayatri devi

gayatri devi




Stylish 'Queen Mother' of Indian politics dies,
NEW DELHI — One of the last queens of India, Maharani Gayatri Devi, who was feted as an international style icon and spent time in jail after she became a politician, died on Wednesday, her family doctor said.

Devi, who was 90, married the Maharaja of Jaipur in 1939, becoming a member of the royal family that effectively ruled the city of Jaipur and the surrounding area of Rajasthan state.

The family -- surrounded by hundreds of servants -- lived a lavish life revolving around hunting, polo, entertaining friends and summers spent in Europe.

After India's independence from Britain in 1947, the family retained its local influence and much of its wealth, and Devi became a successful politician winning a seat in parliament in 1962 and retaining it twice in elections.

A critic of the Nehru-Gandhi dynasty, she was jailed by prime minister Indira Gandhi for five months for violating tax laws in the 1970s, when India's former ruling families were finally stripped of many of their privileges.

Devi, who was famed as a horsewoman and as a fashion trend setter, died in Jaipur after a long illness, the Press Trust of India quoted her doctor as saying.

She was once among Vogue magazine's list of the world's 10 most beautiful women and counted Britain's Queen Elizabeth and former US first lady Jacqueline Kennedy among her friends.

Devi, who was dubbed "Queen Mother", was also well-known for promoting education among women and she founded a prestigious school in Jaipur named after her.

bryce dallas howard

bryce dallas howard























Eclipse Switch; Bryce Dallas Howard to Play Vampire Victoria, Twilight fans are used to the renegade vampire Victoria causing trouble for lovers Bella and Edward, but come the third installment of the film series, they may be taken aback by Bryce Dallas Howard baring her fangs in the role. That's right:

The 28-year-old daughter of director Ron Howard will be replacing Rachelle Lefevre, 30, who took on the role for the first film and its upcoming sequel, New Moon. "Rachelle brought Victoria to great screen life, and Bryce will bring a new dimension to the character,"says Erik Feig, president of worldwide production and acquisitions for Summit Entertainment.

"The franchise is lucky to have such a talented actress as Bryce coming in to fill the role." According to Summit, Lefevre is leaving the series because of scheduling conflicts with a new film project. She's slated to appear opposite Dustin Hoffman in the independent film Barney's Version, which begins filming the same day as Eclipse – only on the opposite end of the continent, in Quebec.