Thursday, March 11, 2010

CONFIDENTIAL/ MODALISBOA WOMENSWEAR FALL 2010 - ANA SALAZAR

Ana Salazar is one of portuguese designers most well known abroad and the pioneer of fashion design in Portugal. Before Ana Salazar has become the first Portuguese fashion designer, serious  fashion in Portugal was a desert and her shop MAÇA/ APPLE was a really Oasis!


Pic via Expresso

In the period before April 25 revolution, the fashion in Portugal was another. Moreover, strictly speaking, fashion, suggesting the existence of designers and setting styles, was little more than beginner. Imitating foreign models, with the permission of the creators and products specifically designed for young people had little expression.

The first store of Ana Salazar was called Maçã/Apple and it was selling almost exclusively imported clothes from London. Despite the restrictions on imports in 1974/75 (due to lack of foreign exchange), Ana Salazar would open a second Maçã/Apple store on Rua do Carmo, she created her own factory and launching the brand name "Harlow". The boom in fashion in Portugal took place in the 80's and since Ana Salazar won the international market including Paris (where he had a store), Japan and the United States.

What are Ana Salazar plans right now? Back to Paris, get in Angola and Brazil. Parade in Milan, sell in Spain and open a new store in Oporto. Ana Salazar back to break ways: it is the first  Portuguese fashion designer to sell her group for professionals.

What defines Ana Salazar's woman today? A woman who likes to be, not only opinion, very safe, feminine, more sensual than sexy. It is daring the difference - answered the designer in a recently interview to L'Express journal.

Where does Ana Salazar seek trends? I try to travel as much as possible to get the air time. It is the street, people and their behaviors - she answered - Greece, Saint-Tropez, Ibiza. New York, always. Tokyo also. Major cities. And the locations of the major events of fashion: Paris, Milan is always enriching.


Ana Salazar Collection Spring 2010 by Armando Franca/AP PHOTO

No doubt that Ana Salazar is one of the most energetic portuguese fashion designers. She never stopped dreaming and she confessed that would like to dress women like Sandrine Kiberlain, who lived with Vincent Lindon. Also, Fanny Ardant and Paradis, wife of Johnny Depp. The Helena Christensen also. Strong women and free spirits.


 Womenswear Collection Fall 2009

WHAT ABOUT THE COLLECTION FALL 2010 THAT SHE WAS PRESENTED TOMORROW, MARCH 12TH, AT LISBON FASHION WEEK?

"Debug over" The reinterpretation of the Baroque era as excessive and decadent. Some elements of clothing characteristic of this period serve as the leitmotif for this collection: shapes, colors, printings and geometries.

COLORS: Black, gold, shades of brown, forest green, purple, blood red, white.

MATERIALS: lace, felt, wool, fabrics with lacquered finishes,satins, muslins, velvets in printings of religious and floral themes.

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