No marketing, like snow marketing...

While sitting at home snowed in, I cant help feeling that many companies are missing a trick. Our usual urban, bleak landscape is covered with this magical, fluffy, white material - we call snow. In snowy times, potentially even more people take to the streets replacing their comfy cars with rubber soled boots and scarfs; be it through walking part of the journey to work, taking their kids to school, or just visiting a supermarket to stock up the cupboards (Yes - panic buying!) Lets face it, we all still look at the snow with wonder, as if we were a child. (Even if if the wonder if how unprepared our country is to deal with it!)
Anyway, the long and the short is that companies could be using this gift of a tool far more effectively to reach customers in a quirky, fun, memorable way - that is almost free!
Some companies have embraced the snow in ambient marketing, but only a handful.

This snow tagging campaign was run by Curb, a natural media company for the Extreme Sports Channel. It perfectly fits the alternative, exciting and sometimes snow based events on Extreme. 

JWT created this for Polo Mints. Again, a smart tie in with the freshness and cool feel of a Polo.

 

Lynx launched this mating game advertising print campaign in winter 2009. Could they not have physically mocked up the siuations in real life to gain increased exposure?!

Finally, not sure who this is for, or why... but it shows off how simply, yet eye catching doing something different in the snow can be.

Obviously big companies can use the snow, but i'd like to see it on a street level more; The self-employed, local shop owner, or a small fanchise owner. How effective would an Avon logo and maybe contact info at a local school gate, a Slimming World emblem outside a gym, or your local butcher writing fresh meat with arrows pointing to his shop outside a supermarket! While the snow won't last too long in the UK, the impression it can make on ones mind has the ability to everlast. So, while you're cozy indoors, looking outside at the white landscape, think of the opportunities it presents, and fill up your mug!